comfort over fashion

I am the kind who goes for comfort over fashion any day. I know how that statement might contradict the fact that I co-founded a fashion and lifestyle blog so let me explain. I have no problem with fashion per se but if you have read my last outfit post, “Say No to Fast Fashion,” then you know that I have strong opinions against unbelievably fast trends because of their negative social impacts. I, however, promote expressing oneself through clothes and accessories. I am all for discovering one’s own personal style and I would like to inspire others to match their outfits to how they perceive themselves.


Having your own personal style means you are not driven by trends. It means you buy clothes that you know you’ll wear many times.

I bought this pair of short pants last spring and it is the same pair I used in one of my previous posts. I have used these pants a countless times since I bought them and I am sure that I will use them a countless times more.

The gray tote bag had also already appeared on this blog but like just the short parts, I can assure you that you haven’t seen the last of it yet.


Another proof that I am all for comfort is my love for flats. I love flats in all forms so when I discovered these moccasins on instagram, I got really curious because of how pretty they were. When I learned that they are of real leather and that they are hand made by artisans in Italy, I was sold.

I believe that buying clothes or accessories that are made in your region is a way of promoting ethical fashion. If you live in countries that have solid labor laws, you’ll know that the people who made your clothes were paid fairly. The prices might be more expensive but you’ll know that the profits are most likely to be fairly distributed. If I can afford it, I buy products from local companies. I also try to buy products from companies that uphold fair trade and sustainability.

Going back to the shoes, they fit me like a glove! They are so comfortable and pretty. The design is so simple but sleek. They come in different colors and you can actually customise the color combination. I choose red with a blue detail because I want these moccasins to pop out every time I have them on. If you want to get yourself a pair, you can get them directly from the IOVADO site and use this 10% VIP discount code:   IV4MYLA

Disclaimer: IOVADO shoes did NOT pay me to write this article or to mention them in this article. They kindly gave me a discount code when I bought my pair of moccasins to give away to my friends who might be interested in buying a pair too. I have no monetary reward whatsoever in spreading the word for them. I am honestly just sharing a good find with you. The discount code will just be valid from August 10 – 31, 2015.


If you want to know more about my experience with IOVADO, you can read a more detailed article in my personal blog.

Gray Shirt: H&M
White Tank Top: H&M
Beige Shorts: H&M
Gray Bag: Furla
Red Moccasins: IOVADO
Sunnies: no name
Rings and necklace: H&M


Having previously worked in a garment manufacturing sector, I am aware that the other end of the fashion industry is so different from the beauty and glamour that we envision when we hear the word "fashion." I hope that through this blog, I can also help bring awareness to the conditions of people working at the bottom of the garment manufacturing business. I hope that I can inspire fashion enthusiasts to help balance both ends of this industry.

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  1. […] you want to see these shoes in an outfit, visit my outfit of the day post in our new fashion and lifestyle blog, JAM in […]

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